Spark & Wow Tradeshow Backdrop
For this project, I designed a large-format backdrop for a tradeshow event where our company was showcasing Spark & Wow, a vibrant line of children’s toys. The primary goal was to support product sales to dealers by highlighting the brand in a way that complemented, rather than competed with, the toys on display. My approach focused on clean, eye-catching design elements that reinforced the brand’s playful identity while maintaining visual balance to ensure the physical products remained the focal point.
Adobe Illustrator, InDesign
Materials Used
Designer
Project Type
Banner Design
Role
Year
2024
Product In Use
Process
Sometimes simpler is better.
My first concept included images of children appearing to “interact” with the toys, creating a playful, immersive scene. However, I soon realized this approach left very little margin for error, especially with the banner being printed on fabric, where alignment and scale can be tricky. I also received feedback on the background pattern, which initially felt too detailed. Based on that input, I adjusted the design to feature a bolder, more abstract pattern that better aligned with the Spark & Wow brand aesthetic.
