Hi, I’m Alexandra “Sasha” Beran-Hughes. I’m a designer specializing in branding and visual identity, creating thoughtful, adaptable design systems that help brands communicate clearly and authentically.

My work is rooted in storytelling, illustration, and strategic visual thinking, with a focus on building engaging brand experiences across print and digital platforms. I enjoy developing cohesive visual identities that balance creativity with intentional design solutions.

I’ve always been drawn to creative work, from painting and drawing to jewelry-making, before ultimately finding my passion for design in university. Outside of design, I enjoy exploring the outdoors, trying new restaurants, and spending time with friends.