Learning Advantage Landing Page Redesign
To enhance user engagement and clarify content hierarchy, I redesigned Learning Advantage’s two-page Squarespace website with a focus on mobile responsiveness, streamlined layout, and strategically placed calls to action. Post-redesign, the bounce rate decreased slightly (from 80% to 78% over six months) suggesting early signs of improved user interaction. My approach was grounded in usability best practices and informed by user behavior data, leading to a cleaner, more accessible user experience.
Adobe Illustrator, Squarespace
Materials Used
Website Designer & UI Designer
Project Type
Website Design
Role
Year
2024
Old Design
The previous landing page was not aligned with Learning Advantage’s updated branding. It lacked interactive cues and animations to guide user interaction, and offered few clear calls to action, making it harder for users to know where to click or what to do next.
New Design
The redesigned landing page introduces a modern, brand-aligned layout with improved content hierarchy, mobile responsiveness, and clear strategically placed calls to action. Subtle animations and interactive elements guide users intuitively through the page. Accessibility was also a key focus with alt text added to all images and styled graphics containing embedded text implemented to ensure screen reader compatibility and a more inclusive experience.